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The long tale wins the race

I really liked reading Seth Godin’s post this morning and wanted to share it. In this age of hyper communication and competition, Seth reminds us that slow and steady wins the race. It’s the every day, regular touchpoints that truly matter, not just the big announcements. the long tale is the never-ending story you tell your prospects, your customers and your employees.

After working hard to get permission to connect and start telling your organization’s story, many forget to keep spinning the tale. Don’t get hung up on always garnering headlines or having the big “ta-dah!” Share special moments, examples of change, growth, what’s new that your audiences might find interesting (not necessarily what staff find interesting). While the world is changing, how is your organization? Are you responding to market forces? Share your tales here — and more importantly — with the people you and your organizations care about and who care about you!