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Talk the talk with Gen Y

Market segmentation is really nothing new. It still requires organizations to recognize their markets, what they want and need, and how best to reach them. Today, many companies and their communicators are eager to make a meaningful connection with the influential “Millennial” marketing segment (also known as Generation Y), particularly the 70 million 16 to 25-year olds. There are some great insights on Ragan.com from John Mims at Altyris Advertising.

John Mims talks about marketing to Millennials

The 411:

1. “Funny and weird” viral videos they can share with their friends work.
2. Texting rules; phone calls don’t.
3. Brief snippets of information and dialogue are preferable to paragraphs.
4. Words are out; photos and video are in.
5. Millennials want to be entertained instead of just being shown an ad.
6. Advertising on social media sites is a major turn off.

Maybe new ideas for veteran communicators and marketers, but it’s never too late to learn. Share your ideas and experiences here!