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Good marketing meets social media

I found Chris Bogan's post on marketing trigger points and how to marry online social media really timely. We’re all fighting through an overwhelming amount of messages in all different forms to try to get people’s attention. It’s enough to give a marketer a headache – newspapers and magazines to TV, radio and the Internet. Then there’s text messaging and twittering. Where to be? What to do? Chris breaks down the cultivation – act process into a nice continuum he calls “pirate moves”:

Awareness – people start to know who and what your business is
Attention – people start to give you a little bit more of their time and want something in return
Engagement – sustained interaction between you (or your product or brand or service) and your buyer
Execution – the action or activity you’ve been working toward – the sale, the information exchange, the donation, the big event is held
Extension – this is all about what happens next; keeping the person engaged and interested in your organization, products, brand etc. You don’t want to be “one and done.”

I call this darn good marketing (aarrgh, matey!). Check out Chris’ full post and let us know what you think.