What Will We Do With Influencers
Monday, February 15th, 2010 Posted in Blog, Business, Communications, Community, Marketing, Online, Social media, Uncategorized, Web | No Comments »What will we do with influencers? Do you even know who they are in the case of your organization? Do you then know how to reach them? Lots of folks ask these questions and I bring you some thoughts from Chris ...
Cooking up an enterprise
Sunday, September 20th, 2009 Posted in Business, Community, Leadership, Marketing, Online, Social media, Uncategorized, Web | No Comments »I was saving some posts from Chris Brogan on ideas for starting, running and growing an enterprise when I received a lovely summary of those posts. So, here are Chris' Recipes for the Modern Business. They include how to evaluate ...
The long tale wins the race
Tuesday, August 18th, 2009 Posted in Business, Communications, Community, Marketing, PR, Social media | No Comments »I really liked reading Seth Godin's post this morning and wanted to share it. In this age of hyper communication and competition, Seth reminds us that slow and steady wins the race. It's the every day, regular touchpoints that truly ...
In with open, Out with closed
Tuesday, August 11th, 2009 Posted in Blog, Business, Communications, Marketing | No Comments »I found Seth Godin's post called the scientific method interesting because it encourages questions and openness - not defensivness and close-mindedness. He correctly makes the point that in many interactions, people tend to take a defensive posture - to defend ...
Good marketing meets social media
Thursday, March 26th, 2009 Posted in Blog, Business, Communications, Marketing, Online, Social media, Web | No Comments »I found Chris Bogan's post on marketing trigger points and how to marry online social media really timely. We’re all fighting through an overwhelming amount of messages in all different forms to try to get people’s attention. It’s enough ...
How to get supporters, customers to listen
Monday, March 23rd, 2009 Posted in Business, Career, Communications, Community, Leadership, Marketing, Philanthropy, Uncategorized | No Comments »My good friend and talented leader, Martha, sent me these wonderful tips from Katya's Non-profit marketing blog. They're right on if you’re trying to raise money in this crazy economy, but I suggest they work for lots of scenarios – ...
Fear is not the answer
Tuesday, February 3rd, 2009 Posted in Business, Communications, Community, Entrepreneurship, Leadership, Marketing, Uncategorized, Web | No Comments »Fear or bravery? Doomsday or opportunity? Everywhere I seem to turn there's bad news -- layoffs, bankruptcys, financial disaster. And, when times get tough, organizations seem to cut and stop doing things important to their business or organizational success. Cut people, cut ...
Food for thought and fru heading into 2009
Tuesday, December 23rd, 2008 Posted in Blog, Business, Communications, Entrepreneurship, Marketing, Uncategorized | No Comments »Modern marketing as we've known it has been all about consume, consume, consume. The more you consume, the better a citizen you are – you're fueling the economy. But that's starting to change as consumers embrace what the Boomer Consumer ...
‘Tis the season… to Network!
Wednesday, December 3rd, 2008 Posted in Business, Career, Communications, Community, Kelley, Marketing, Online, Social media, Uncategorized, Web | No Comments »Shopping. Eating. Decorating. Family. Traditions. More shopping. More eating. All hallmarks of the "holiday season." Well, contrary to popular belief and according to Right Management, the holidays also can be a great time to make connections and job hunt because: Managers ...
Create relationships. Don’t be a flirt.
Monday, November 24th, 2008 Posted in Blog, Business, Communications, Marketing, Online, Social media, Web | No Comments »I found this fascinating quote and insights about personal branding today courtesy of my colleague and friend Kyle Lacy, and wanted to share it. Create Relationships. Don’t Sleep Around.November 22nd, 2008 by Kyle Lacy Posted in Marketing, branding, small business | Kyle ...
