How to get supporters, customers to listen
Monday, March 23rd, 2009 Posted in Business, Career, Communications, Community, Leadership, Marketing, Philanthropy, Uncategorized | No Comments »My good friend and talented leader, Martha, sent me these wonderful tips from Katya's Non-profit marketing blog. They're right on if you’re trying to raise money in this crazy economy, but I suggest they work for lots of scenarios – ...
Fear is not the answer
Tuesday, February 3rd, 2009 Posted in Business, Communications, Community, Entrepreneurship, Leadership, Marketing, Uncategorized, Web | No Comments »Fear or bravery? Doomsday or opportunity? Everywhere I seem to turn there's bad news -- layoffs, bankruptcys, financial disaster. And, when times get tough, organizations seem to cut and stop doing things important to their business or organizational success. Cut people, cut ...
Food for thought and fru heading into 2009
Tuesday, December 23rd, 2008 Posted in Blog, Business, Communications, Entrepreneurship, Marketing, Uncategorized | No Comments »Modern marketing as we've known it has been all about consume, consume, consume. The more you consume, the better a citizen you are – you're fueling the economy. But that's starting to change as consumers embrace what the Boomer Consumer ...
‘Tis the season… to Network!
Wednesday, December 3rd, 2008 Posted in Business, Career, Communications, Community, Kelley, Marketing, Online, Social media, Uncategorized, Web | No Comments »Shopping. Eating. Decorating. Family. Traditions. More shopping. More eating. All hallmarks of the "holiday season." Well, contrary to popular belief and according to Right Management, the holidays also can be a great time to make connections and job hunt because: Managers ...
Create relationships. Don’t be a flirt.
Monday, November 24th, 2008 Posted in Blog, Business, Communications, Marketing, Online, Social media, Web | No Comments »I found this fascinating quote and insights about personal branding today courtesy of my colleague and friend Kyle Lacy, and wanted to share it. Create Relationships. Don’t Sleep Around.November 22nd, 2008 by Kyle Lacy Posted in Marketing, branding, small business | Kyle ...
Talk the talk with Gen Y
Monday, November 17th, 2008 Posted in Blog, Business, Communications, Marketing, Online, Social media, Uncategorized | No Comments »Market segmentation is really nothing new. It still requires organizations to recognize their markets, what they want and need, and how best to reach them. Today, many companies and their communicators are eager to make a meaningful connection with the ...
A guide to cutting costs now!
Wednesday, November 12th, 2008 Posted in Business, Communications, Entrepreneurship, Leadership | No Comments »Lots of us are watching are wallets and bottom lines. Many organizations keep a close eye on costs because it’s good business. Today, however, controlling costs is probably more important than ever. Of course, that doesn’t make it easy or ...
Keeping it in-person while online
Wednesday, November 5th, 2008 Posted in Business, Communications, Community, Marketing, Online, Social media, Uncategorized, Web | No Comments »The online world provides for a lot of great connections. I've met cool new business people I probably never would have met in the "real" world like Kyle Lacy, reconnected with long, lost ones like college classmates, and found new ways to connect ...
You can get on top of the bottom line - even in today’s economy
Friday, October 24th, 2008 Posted in Business, Community, Entrepreneurship, Kelley, Marketing, Uncategorized | No Comments »NOW can be a good time to start or grow a business. That’s according to a panel of banking, finance and business experts who talked about finding funding for business at the Main Street Institute today, sponsored by the Kelley School ...
Get on Top of the Bottom Line Oct. 24: Finding Funds for your Business
Wednesday, October 15th, 2008 Posted in Business, Career, Kelley, Uncategorized | No Comments »While this post may be a little off the usual topics, it's intention is not! Are you wondering how to sustain and grow your business in these increasingly tough economic times? Wondering if now is the time to take the ...
